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Free White Paper - The Trust Project - When and Why Salespeople Aren't Trusted

In Salespeople we do not trust.

What lies behind the general distrust of salespeople? Certain industries in particular suffer from this stigma (car salespeople, insurance salespeople, construction industry salespeople).

Dave Kurlan set out to get information from buyers about who they trust/distrust and why. He conducted a long term survey and asked consumers a range of questions around when, why and whom they distrusted. 

He found: 

  • Commonalities between industries with high levels of distrust 
  • Specific actions that cause distrust 
  • The impact of gender and age on trust 

Download the Whitepaper for in depth info on each of these topics as well as specific action items to help solve the problem

To receive a copy of this white paper, please complete the simple form and click Request White Paper. You will receive an email with a link to the document.

Additional White Papers:

The Science of Sales Effectiveness
The Modern Science behind Sales Force Excellence
The Modern Science of Salesperson Selection
Sales Longevity - The Science of Predicting Sales Turnover
The Challenger Style and its Impact on Sales Selection

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